Google Panda caught a lot of people off guard. In case you haven’t heard, Panda was an algorithm change Google rolled out last year that dramatically changed the relationship between websites and blogs and search engine results. In fact, it was so dramatic that many sites that had been ranking high on Google plummeted overnight. The algorithm doled out domain penalties. So, if your site had a page or two of poor content, your entire website would be penalized.
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Filed under: Offpage SEO by bartender
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Most online businesses know they need to SEO their site, at least to some degree. But many fail to comprehend just how important it is and why their websites can’t survive without it.
Is SEO Cost Effective?
For some, the concern is cost. Sure, it’s understandable that a business owner would want to save cash on expenses, but this isn’t really an area you want to skimp. SEO services are invaluable in terms of bang for your buck, often costing considerably less than other marketing strategies, and providing the same, if not better, results.
In short: if there isn’t room in your marketing budget for SEO, you need to save money by making cuts other places, not through eliminating SEO from your website.
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Filed under: Offpage SEO by bartender
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If you’ve been keeping up with the latest social media and networks, you’ve likely heard of the Google +1 butt
on. Not only is Google on top of the list in terms of preferred search engines, but they’ve also rolled out this button that makes it so regular people can recommend their favorite websites with just one click. This recommendation is listed on the individual’s Google+ profile, allowing the world to see what sites they like. For businesses, this is a vital tool to utilize for promotion and for getting that coveted high search engine ranking.
How the Google +1 Social Media Button Works
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Filed under: Social Media Marketing by bartender
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It’s not uncommon to run into people in the fledgling stage of learning search engine optimization.
Learning is good, but unfortunately when you get started you have to go through that phase where you know just enough to be dangerous. During this period is when I see the same questions come across from clients. One that regularly pops up is a concern about PPC and how it contributes to search rank.
It doesn’t, and there in is the problem. I often wonder how many business owners learn just enough to hit that dangerous point, discover that “PPC helps search rank” and then run off to blow their marketing budget on paid advertising.. .and wonder why their position never improves in Google. (more…)
Filed under: Offpage SEO by TheJuiceMan
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Social media is about more than just user engagement. When properly promoted and optimized it offers a unique 
opportunity for obtaining high search engine rankings and contributing to overall exposure through organic search. This goes beyond using keyword fluff and building links – you’ll have to start actively promoting your social media accounts to see the best results.
That means your fan page on Facebook can be one of your richest sources of lead generation – you just need to make sure people know its there. Unless you’ve got a built in audience like some of the major brands (Coke, Red bull, Disney) you’ll need to make it obvious how people can connect with you.
Here are a handful of great ideas on how to promote your Facebook fan page to start building that visibility and high search engine rankings. (more…)
Filed under: Social Media Marketing by TheJuiceMan
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Holiday shopping online has increased steadily since the millennium shift. Consumers are more 
web savvy, search engines have made it easier to find the right products, and there are more people willing to drop a credit card number online for holiday shopping than ever before. The concept of being able to completely avoid the black Friday rush is too tempting for some to ignore. With all the crazy, it’s important for you get your link building and search engine optimization in order – but offsite marketing with search engine optimization services is only the beginning.
Search Engine Optimization Services – Getting your Products Ready. (more…)
Filed under: Onpage SEO by TheJuiceMan
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“How much does it take to get started” is a pretty common question when you’re talking about SEO 
link building services. That figure really depends on the agency providing the link building. The best part about having limited income when it comes to SEO link building is that you’re forced to get a little creative. That’s how we turn up some of the best gems and learn the most about our search marketing chops. Here are some tips on how you jump into building links on a limited budget. (more…)
Filed under: Offpage SEO by TheJuiceMan
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Casual conversations and discussions about SEO pop up a lot, and we’re not the type to bill for every word that 
comes from our mouth – clients and contacts know it so it’s not uncommon to get a lot of questions. One of the most typically and common questions we’re asked is whether or not professional SEO (search engine optimization) can be done effectively when a company relies on in-house talent.
You might expect us to lead business owners away from that due to our self interest and bias as an affordable search optimization service however our answer is typically “yes”. It is possible to achieve great results with SEO when you rely on in-house talent. Unfortunately for every instance and case study where see SEO success from in-house talent there are dozens of cases where a business would have had far better results by outsourcing due to failure with in-house SEO. (more…)
Filed under: Onpage SEO by TheJuiceMan
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Want to get the most out of Google+ for your business? It’s a good to start thinking about strategies for Google 
plus for your business because even Facebook is taking note of their presence. The social media giant is making updates to match Google+. Here are some great tips to enhance your Google plus experience if you’re a business owner.
Google+ for Business Tip #1 - Add the profile card to your plug. It’s a simple WordPress plugin that puts your Google+ profile on the sidebar of your blog. This lets your regular following know that not only can they find you on Facebook and Twitter but they can now stalk you for valuable info on Google Plus as well.
Google+ for Business Tip #2 - Throw photos in like a slideshow. In Google+, create a new album and upload a series of slides as images. Make sure they’re all the same size. Upload them in the order you want them to be seen. Google Plus then creates a viewer people can click through much like a slideshow. If you’ve got some new images from the workspace or your interaction with clients this is a great way to share them.
Google+ for Business Tip #3 - Google Plus doesn’t really have a good search function to find relevant people to connect with. You can tackle this on your own however just like you’ve been finding your customers all along. Do a Google search using the query “internet marketing” site:plus.google.com
Also – don’t forget to add the Google +1 button to your website and blog posts. This gives your followers the ability to +1 your posts, just like a Facebook like. The benefit here is that Google has openly stated +1 notations will impact search results. You can already see the results of +1′s in your search results if people within your network have liked a page you commonly see in search.
Is Google Plus Ready for Business?
There’s some benefit to being one of the first ones out of the gate and launching their business info into the Google Plus universe, but I say it’s still really early to go tampering with that playground. I recommend business owners watch and learn before learning through error. Mistakes in social media can have profound impacts on business, and in some cases it’s better to wait and watch.
Learn how your customers are using Google+ and discover the best way to meet them in their comfort zone. Once you start to master the new social media platform you can turn your attention back to your SEO link building.
Filed under: Social Media Marketing by TheJuiceMan
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Are you frustrated by the lack of traffic to your website? Welcome to the club. Many website owners experience the same frustration in the very beginning because their websites lack a solid SEO or Search Engine Optimization strategy to drive consistent traffic to their websites. (more…)
Filed under: General by TheJuiceMan
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