Achieving High Search Engine Rankings with Social Media
Social media is about more than just user engagement. When properly promoted and optimized it offers a unique 
opportunity for obtaining high search engine rankings and contributing to overall exposure through organic search. This goes beyond using keyword fluff and building links – you’ll have to start actively promoting your social media accounts to see the best results.
That means your fan page on Facebook can be one of your richest sources of lead generation – you just need to make sure people know its there. Unless you’ve got a built in audience like some of the major brands (Coke, Red bull, Disney) you’ll need to make it obvious how people can connect with you.
Here are a handful of great ideas on how to promote your Facebook fan page to start building that visibility and high search engine rankings.
#1 Populate your Email Signature
If you’re like the average business owner you likely send a lot of email every day. More than 70% of business owners use an automated signature for outbound email – but fewer than 14% actively promote social media profiles. Image if every email you sent out told people to connect with your awesome company personality on Facebook? You can’t beat free publicity – and you’re already sending the email anyhow. Add your Facebook link or icon in.
#2 Blog About It
Don’t just make a blog post that says “Hey we’re on Facebook now”, that’s just not effective. Give your readers 5 good reasons why they should connect with you on Facebook. With a post laced in benefits, optimized for keywords and directed at your followers you’ll not only win some new fans on Facebook but you’ll be contributing to high search engine rankings with your optimized blog content.
#3 Tag It Up
Tag other well trafficked fan pages in your own fan page posts. These posts appear on the feed of those fan pages which could result in traffic to your page. That traffic could also filter into your website or blog, where sharing potential increases. The more social sharing takes place, the more social proof you gain which ultimately leads to high search engine rankings.
#4 Just Ask!
If you’re engaged in groups or you have a lot of great followers on Twitter you should come right out and invite them to like you on Facebook. Give them a few compelling reasons in under 120 characters (room for retweet tagging) and watch the likes climb.
#5 Use Ads
You would be surprised how affordable Facebook ads really are. You can spend as little or as much as you like and get highly targeted traffic to your page, your website, etc. Facebook ads are also more affordable than traditional PPC so you get more bang for your buck.
This is just the beginning. The more you network and share your social media profile the more people will find you. As you gain traffic and social shares for your content you’ll continue to produce high search engine rankings. Editorial sharing and linking is still the foundation for great SEO results, and leveraging social media could be just what you needed to grab up that coveted page 1 real estate in search.
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