It’s not uncommon to run into people in the fledgling stage of learning search engine optimization. Learning is good, but unfortunately when you get started you have to go through that phase where you know just enough to be dangerous.  During this period is when I see the same questions come across from clients.  One that regularly pops up is a concern about PPC and how it contributes to search rank.

It doesn’t, and there in is the problem.  I often wonder how many business owners learn just enough to hit that dangerous point, discover that “PPC helps search rank” and then run off to blow their marketing budget on paid advertising.. .and wonder why their position never improves in Google. (more…)

Filed under: Offpage SEO by TheJuiceMan
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Casual conversations and discussions about SEO pop up a lot, and we’re not the type to bill for every word that comes from our mouth – clients and contacts know it so it’s not uncommon to get a lot of questions.  One of the most typically and common questions we’re asked is whether or not professional SEO (search engine optimization) can be done effectively when a company relies on in-house talent.

You might expect us to lead business owners away from that due to our self interest and bias as an affordable search optimization service however our answer is typically “yes”.  It is possible to achieve great results with SEO when you rely on in-house talent.  Unfortunately for every instance and case study where see SEO success from in-house talent there are dozens of cases where a business would have had far better results by outsourcing due to failure with in-house SEO. (more…)

Filed under: Onpage SEO by TheJuiceMan
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