It’s not uncommon to run into people in the fledgling stage of learning search engine optimization. Learning is good, but unfortunately when you get started you have to go through that phase where you know just enough to be dangerous.  During this period is when I see the same questions come across from clients.  One that regularly pops up is a concern about PPC and how it contributes to search rank.

It doesn’t, and there in is the problem.  I often wonder how many business owners learn just enough to hit that dangerous point, discover that “PPC helps search rank” and then run off to blow their marketing budget on paid advertising.. .and wonder why their position never improves in Google. (more…)

Filed under: Offpage SEO by TheJuiceMan
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Want to get the most out of Google+ for your business?  It’s a good to start thinking about strategies for Google plus for your business because even Facebook is taking note of their presence.  The social media giant is making updates to match Google+.   Here are some great tips to enhance your Google plus experience if you’re a business owner.

Google+ for Business Tip #1 - Add the profile card to your plug.  It’s a simple WordPress plugin that puts your Google+ profile on the sidebar of your blog.  This lets your regular following know that not only can they find you on Facebook and Twitter but they can now stalk you for valuable info on Google Plus as well.

Google+ for Business Tip #2 - Throw photos in like a slideshow.  In Google+, create a new album and upload a series of slides as images.  Make sure they’re all the same size.  Upload them in the order you want them to be seen.  Google Plus then creates a viewer people can click through much like a slideshow.  If you’ve got some new images from the workspace or your interaction with clients this is a great way to share them.

Google+ for Business Tip #3 - Google Plus doesn’t really have a good search function to find relevant people to connect with.  You can tackle this on your own however just like you’ve been finding your customers all along.  Do a Google search using the query “internet marketing” site:plus.google.com

Also – don’t forget to add the Google +1 button to your website and blog posts.  This gives your followers the ability to +1 your posts, just like a Facebook like.  The benefit here is that Google has openly stated +1 notations will impact search results.  You can already see the results of +1′s in your search results if people within your network have liked a page you commonly see in search.

Is Google Plus Ready for Business?

There’s some benefit to being one of the first ones out of the gate and launching their business info into the Google Plus universe, but I say it’s still really early to go tampering with that playground.  I recommend business owners watch and learn before learning through error.  Mistakes in social media can have profound impacts on business, and in some cases it’s better to wait and watch.

Learn how your customers are using Google+ and discover the best way to meet them in their comfort zone.  Once you start to master the new social media platform you can turn your attention back to your SEO link building.

Filed under: Social Media Marketing by TheJuiceMan
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Ranking your site for your big money keyphrases can take months and sometimes years. SEO is a legitimate investment. But, I’m sad to say, people waste thousands of dollars every day doing the wrong thing.  Here are three sure fire ways to throw your SEO budget out the window. (more…)

Filed under: General by TheJuiceMan
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Newcomers to the world of as SEO’s are often confused and overwhelmed with the terminology used. Rightfully so! After all, SEO has lexicon all to itself. Beginners will hopefully find this list both informative and useful. (more…)

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Many businesses started having websites designed, back in the 1990’s, to market their products, services and solutions online. Many of these businesses with websites have done the right thing and hired a SEO (Search Engine Optimization) expert to provide regular maintenance on their websites.  Regular SEO work helps to improve rankings with the search engines. If you’re tired of paying the expensive rates of your SEO Company you can fire them and start doing SEO for your website yourself with the easy tips in this article. (more…)

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With all the SEO companies on the market these days, and all of them wanting your business, how do you know which one to pick?

Just ask them.

No seriously, you just have to make sure that you ask them the right questions.

What would those questions be? (more…)

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All in one SEO packs have been found to be extremely helpful to web site developers. Your traffic and results depend on your site being Google friendly. That’s where you get your ranking. How do you go about optimizing the Google-friendliness of your site? This should read almost like an SEO checklist. (more…)

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Most people find that they have a need for organic search engine optimization fairly quickly after starting a website. Without some sort of link building services or SEO to bring viewers in to the site, there is simply no way to get the traffic that you need to survive. A high search engine ranking is one of the only ways that you can get new visitors to come to your site on a regular and sustainable basis. Once you figure out that you need some sort of SEO you have a couple of different options. You can choose to track down the search engine optimization tips you need to get your website up to speed or you can hire an SEO services company to do it for you. Since finding affordable SEO services is pretty simple, most people choose that route. (more…)

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The first thing that you need to consider is the quality of your content. Search engines are designed to evaluate the usefulness of your site’s content on the behalf of the user. The more high quality content you post, the better off you will be. Of course, you could have the best site in the world and still not see the visitors that you deserve—that is really where search engine optimization comes in and can actually boost your visibility and consequently your business. With the help of professional SEO services you should easily be able to improve your search engine ranking. (more…)

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When it comes to search engine optimization, it is important to remember that there is a right and a wrong way to do things. If you forget this simple wisdom, then you will wind up in a world of hurt. If you’re lucky, you may simply lose some money when you choose the wrong place to buy backlinks. If you’re not, then you may wind up buried at the tail end of the search engine listings—effectively blackballed. The consequences are serious so make sure that you are aware of the basic details on both the right and the wrong methods. This will help you protect your site and your investment in it. (more…)

Filed under: General by TheJuiceMan
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