Most online businesses know they need to SEO their site, at least to some degree. But many fail to comprehend just how important it is and why their websites can’t survive without it.
Is SEO Cost Effective?
For some, the concern is cost. Sure, it’s understandable that a business owner would want to save cash on expenses, but this isn’t really an area you want to skimp. SEO services are invaluable in terms of bang for your buck, often costing considerably less than other marketing strategies, and providing the same, if not better, results.
In short: if there isn’t room in your marketing budget for SEO, you need to save money by making cuts other places, not through eliminating SEO from your website.
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Filed under: Offpage SEO by bartender
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Social media is about more than just user engagement. When properly promoted and optimized it offers a unique 
opportunity for obtaining high search engine rankings and contributing to overall exposure through organic search. This goes beyond using keyword fluff and building links – you’ll have to start actively promoting your social media accounts to see the best results.
That means your fan page on Facebook can be one of your richest sources of lead generation – you just need to make sure people know its there. Unless you’ve got a built in audience like some of the major brands (Coke, Red bull, Disney) you’ll need to make it obvious how people can connect with you.
Here are a handful of great ideas on how to promote your Facebook fan page to start building that visibility and high search engine rankings. (more…)
Filed under: Social Media Marketing by TheJuiceMan
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Casual conversations and discussions about SEO pop up a lot, and we’re not the type to bill for every word that 
comes from our mouth – clients and contacts know it so it’s not uncommon to get a lot of questions. One of the most typically and common questions we’re asked is whether or not professional SEO (search engine optimization) can be done effectively when a company relies on in-house talent.
You might expect us to lead business owners away from that due to our self interest and bias as an affordable search optimization service however our answer is typically “yes”. It is possible to achieve great results with SEO when you rely on in-house talent. Unfortunately for every instance and case study where see SEO success from in-house talent there are dozens of cases where a business would have had far better results by outsourcing due to failure with in-house SEO. (more…)
Filed under: Onpage SEO by TheJuiceMan
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Want to get the most out of Google+ for your business? It’s a good to start thinking about strategies for Google 
plus for your business because even Facebook is taking note of their presence. The social media giant is making updates to match Google+. Here are some great tips to enhance your Google plus experience if you’re a business owner.
Google+ for Business Tip #1 - Add the profile card to your plug. It’s a simple WordPress plugin that puts your Google+ profile on the sidebar of your blog. This lets your regular following know that not only can they find you on Facebook and Twitter but they can now stalk you for valuable info on Google Plus as well.
Google+ for Business Tip #2 - Throw photos in like a slideshow. In Google+, create a new album and upload a series of slides as images. Make sure they’re all the same size. Upload them in the order you want them to be seen. Google Plus then creates a viewer people can click through much like a slideshow. If you’ve got some new images from the workspace or your interaction with clients this is a great way to share them.
Google+ for Business Tip #3 - Google Plus doesn’t really have a good search function to find relevant people to connect with. You can tackle this on your own however just like you’ve been finding your customers all along. Do a Google search using the query “internet marketing” site:plus.google.com
Also – don’t forget to add the Google +1 button to your website and blog posts. This gives your followers the ability to +1 your posts, just like a Facebook like. The benefit here is that Google has openly stated +1 notations will impact search results. You can already see the results of +1′s in your search results if people within your network have liked a page you commonly see in search.
Is Google Plus Ready for Business?
There’s some benefit to being one of the first ones out of the gate and launching their business info into the Google Plus universe, but I say it’s still really early to go tampering with that playground. I recommend business owners watch and learn before learning through error. Mistakes in social media can have profound impacts on business, and in some cases it’s better to wait and watch.
Learn how your customers are using Google+ and discover the best way to meet them in their comfort zone. Once you start to master the new social media platform you can turn your attention back to your SEO link building.
Filed under: Social Media Marketing by TheJuiceMan
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Are you frustrated by the lack of traffic to your website? Welcome to the club. Many website owners experience the same frustration in the very beginning because their websites lack a solid SEO or Search Engine Optimization strategy to drive consistent traffic to their websites. (more…)
Filed under: General by TheJuiceMan
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Link building is the key to success in generating consistent search engine traffic to any website.
Many website owners choose to outsource the task of link building, other choose to save money by creating backlinks themselves using the simple (SEO) Search Engine Optimization tips in this article. (more…)
Filed under: Backlink Building by TheJuiceMan
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Creating a website is one of the most exciting parts about using the Internet because it gives an average person the ability to be a part of the online world. Once that website is created the work to establish an effective online presence is only just beginning when a website owner begins to follow a consistent search engine optimization strategy. (more…)
Filed under: General by TheJuiceMan
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We all have our terms that we want to rank for. As the theory goes all we need to do is point as many links as possible to our site using the anchor text we want to rank for, right? Well yes. But, there’s more to it than that. You see the internet is a random place. And the search engine algorithms recognize that. It’s important to build a little natural complexity into our link building strategy. (more…)
Filed under: Backlink Building, General by TheJuiceMan
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Some webmasters find success rather easily, others take more time. Some may never find the success they are looking for. It’s all in how they approach their SEO that really determines whether or not they become successful. There are a few things you can do to make sure you’re in the winners circle at the end of the link building race. (more…)
Filed under: Backlink Building by TheJuiceMan
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One effective way to build quality links that your competition doesn’t have is to launch an email outreach campaign. Reaching out to webmasters who have quality and related websites is a surefire way to garner some new, high quality links pointing into your site. The best part is, in most cases you can get these links for little or no money. Here are a few tips on how to launch an email back-linking campaign.
The Criteria
The first thing you’ll want to do is evaluate the site. Look for subscriber numbers, check the backlinks, does the site have any pagerank? Is the site indexed in Google? You only want to approach the sites that look legitimate. After a while you’ll be able to tell the good sites from the bad.
The Approach
Keep your email short and to the point. Be friendly and mention the address of their site specifically. Tell them about your site and to contact you if there are linking opportunities. The last thing you want is to come across spammy or unprofessional.
You might also ask if they allow guest posts or guest bloggers. This is a great way to get free links.
The Deal
Always try to get a free link. A good method for this is the three way link exchange. You give them a link on a different site from a different URL. They give you a link to your money site. This provides for one way links all around and everyone is happy.
Some webmasters may ask for money in exchange for a link. In some cases it is to your advantage to buy a link. Especially when we’re talking about quality sites with stellar backlink portfolios, a good subscriber base, and Google rankings. Partnering with respected sites will only help you in the SERPS.
Filed under: Backlink Building by TheJuiceMan
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