The Google +1 Button and Your Business – Are There Any Benefits?
If you’ve been keeping up with the latest social media and networks, you’ve likely heard of the Google +1 butt
on. Not only is Google on top of the list in terms of preferred search engines, but they’ve also rolled out this button that makes it so regular people can recommend their favorite websites with just one click. This recommendation is listed on the individual’s Google+ profile, allowing the world to see what sites they like. For businesses, this is a vital tool to utilize for promotion and for getting that coveted high search engine ranking.
How the Google +1 Social Media Button Works
When someone clicks on the +1 button, this recommendation will be viewable on his or her Google+ profile. If you’re on Google+, their recommendations should appear at the top of your search engine results when looking for specific keywords. So, a site that may have appeared lower in the rankings will suddenly have a high search engine ranking for those that are in the network of the person that recommended it. Make sense?
Are you starting to see how you can leverage this information for the benefit of your business? It’s similar to the Like button on Facebook, but better because it’s not confined to just the Facebook network. It’s available for anything that pops up in the search results on Google. Pretty neat, huh?
Implementing the Google +1 Social Media Button
The first thing you must do is install the Google+1 button on your website. If you have a blog, make sure it’s on every post. If you own a web store, make sure it’s on every product. This extra bit of effort will make it easier for people to recommend your site and improve your chances ranking high. The more your site is recommended, the more likely it will appear at the top for your keywords. An added benefit of the Google+1 button is sites with recommendations tend to have a higher click through rate from the search engines.
The Google+1 button might look like every other social media recommendation link, but it’s infinitely more powerful. If you want a high search engine ranking, you can’t afford to skip this tip.
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